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January 6-10, 2017 - New York Hilton Midtown
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APAP|NYC > Showcases

This information is about APAP|NYC 2017 and is for reference only. Please check back in the spring for information on APAP|NYC 2018.

Prod​uce a Showcase

By showcasing, you have the potential of reaching an audience of nearly 1,600 presenting organizations, more than 3,600 presenting professionals and 250 artist companies from around the world at APAP|NYC.

New to showcasing at APAP|NYC or just need a refresher? Listen to our free webinar that covers all elements of showcasing at APAP|NYC. How to APAP: Showcasing at APAP|NYC 2017 - Listen to the recording

Get Started

Showcases are self-produced by APAP members in venues all across NYC. APAP, itself, does not produce, curate or jury any showcases.

The most popular dates for showcasing are Saturday and Sunday evenings during the conference when the greatest number of attendees are in New York. These days are also the most competitive because there are so many showcase choices for presenters to attend. Many showcases are repeated to offer presenters and other conference attendees multiple opportunities to see an artist's work.

Showcase producers are responsible for coordinating performance times and logistics directly with the venue. To get started, browse a list of possible NYC venues​​. Email if you are interested in showcasing at the New York Hilton Midtown. For more information, please see the Complete Guide to Independent Showcasing​.

Purchase a Showcase Listing

In October those already registered for APAP|NYC will be able to log in to purchase a showcase listing. Purchasing a showcase listing is the easiest way to promote your performance. You must be a fully registered conference attendee to purchase a showcase listing.

A $70 showcase listing appears in the following places:

  • APAP|NYC Showcase Listing Guide (if purchased before noon (EST), Friday, November 18, 2016)
  • APAP|NYC 2017 mobile app
  • Searchable database online at

Tracking Showcase Leads

Showcasers have the opportunity to track attendees to their showcase through lead retrieval which can be ordered through SmartSource. To learn more or to order lead retrieval for APAP|NYC 2017, view this information sheet and form​.

Best Practices for Email Marketing Campaigns

Did you miss this engaging three-part webinar series, "Getting Past the Inbox: Email Marketing to Trigger Opens (and Actions) from Busy Presenters"? Or want to replay something you heard? All three are now available on APAP's webinar archive page. Designed for artists, agents, and managers, these webinars provide valuable information on best practices.

Important Showcasing and Advertising Deadlines

Showcasing Deadlines

Deadline to submit showcase information for inclusion in printed Showcase Listing Book (listings purchased after this date will appear online and in the mobile app, but not in the printed book) EXTENDED: Friday, November 18, 2016, noon (EST)

Advertising Deadlines

Discover all advertising and sponsorship opportunities!

Deadline to reserve Inside Arts advertising space for the conference issue Friday, October 14, 2016
​Deadline to submit Inside Arts ad materials for the conference issue ​Friday, October 21, 2016
Deadline to reserve ad space in Program and Showcase Listing Guide  Monday, November 7, 2016
Deadline to submit ad materials for inclusion in Program and Showcase Listing Guide Monday, November 14, 2016

Help and FAQs

Photos of APAP|NYC 2016 showcases by Adam Kissick/APAP​​​​​​​​​​